Course curriculum

  • 1
    Welcome to the course!
    • How to use this course
    • A message from the instructor
    • Before we begin...
  • 2
    Module 1: Introduction to Blogging
    • Introduction
    • Blogging 101
    • Why You Should Be Blogging Now
    • Why You Should Be Blogging Now
    • Opportunities in Blogging
    • Importance of Blogs
  • 3
    Module 2: Choosing Your Blogging Niche
    • Your Ideal Topic
    • Your Target Reader
    • Topics That You Should Consider
  • 4
    Module 3: Choosing Your Blogging Platforms
    • Introduction
    • Tumblr
    • Medium
    • Blogger
  • 5
    Module 4: Setup & Design Your Blog
    • Introduction
    • Your Domain Name
    • Setup Hosting for Your Blog
    • Step-by-Step Domain and Hosting Setup
    • Step-by-Step Wordpress Setup
  • 6
    Module 5: Writing for Your Blog
    • Introduction
    • Brainstorm Idea for Your Writing
    • Digital Tools to Help Your Write
    • How to Have Unlimited Content
    • Ultimate Checklist for Your Blog Post
  • 7
    Module 6: Building Your Blog Audience
    • Introduction
    • Optimising Your Blog for Search Engines
    • Promote Your Blog on Social Media
    • Promote Your Blog on Social Media
    • Start and Grow Your Email List
    • Next Steps

Your Instructor

  • Laurie Wang

    Award-Winning Digital Strategist & Coach

    Laurie Wang

    Laurie Wang is a London based award-winning digital marketing consultant who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from young start-ups to FTSE 100 giants, and more recently Google, where she helped to roll out its digital skills training across the country. She has been featured in EliteDaily, Metro, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the Digital industry. You can find her on Instagram and Twitter at @iamlauriewang. Find out more at

What Others Are Saying:

Highly recommend! The tone of voice, and the speech were very engaging. The examples and the step by step explanations make you first feel confident to learn everything, then the clarity of the instructions make you take the jump right after the course.